Google Letting Sites Opt Out of AI Search Is Not a Feature: It Is an Admission That the Web Is Losing Control
For months, publishers have been quietly asking the same question. If Google is using our content to power AI answers, and users are no longer clicking, what exactly are we ...
Google Releases the February 2026 Discover Core Update: Why Engagement-Driven Content Is Becoming the New Visibility Standard
Google has rolled out the February 2026 Discover Core Update, accompanied by updated Discover documentation that emphasizes the importance of avoiding clickbait, sensationalism, and artificially inflated engagement signals. While Discover ...
Sites Using Self-Ranked Listicles Are Seeing Major Visibility Drops: When “Best of” Content Starts Ranking Itself, Google Eventually Notices
For years, self-ranked listicles quietly became one of the most common growth hacks in SaaS and affiliate-heavy industries. You know the format. “Best Tools for X,” written by a company ...
AI Search Referrals Are Growing Faster Than Traditional Organic Traffic: And Most Brands Still Aren’t Tracking Them Properly
Quietly, without the dramatic headlines of algorithm updates or interface launches, one of the most important shifts in digital visibility is already underway. Traffic from AI search tools, assistants, and ...
What Is Generative Engine Optimization (GEO)?
For most of the last 20 years, “doing SEO” meant one thing: get your pages to rank higher in search engine results pages, earn the click, and hope the user ...
Microsoft’s Guide to AEO and GEO Is Not Educational: It Is a Playbook for the Next Search Economy
When Microsoft Advertising released its guide to AEO and GEO for retailers, most people saw it as what it appears to be on the surface. A PDF. A resource. A ...
Google Is Now Sending AI Overview Users Straight Into AI Mode
Why This Is the Moment Search Stops Being a List and Becomes a System For the last year, Google has tried to position AI Overviews as an enhancement to search. ...
Anthropic’s Cowork Is Not a Feature, It Is the Beginning of AI as an Operating System
For most people, AI tools still feel like apps. You open ChatGPT. You open Claude. You ask a question. You get an answer. You move on. Anthropic just took a ...
ChatGPT Translate Is Here, and Language Just Became a Search Channel
For years, translation has been treated as a utility. You translate a page, a document, or a sentence, and you move on. Google Translate has dominated that space largely because ...
