The United States v. Google LLC
On September 2, 2025, the landmark case of the United States v. Google LLC reached its long-awaited remedy phase. After years of arguments and antitrust wrangling, the court officially handed down ...
Google’s AI Mode Gets Link-Happy: What You Need to Know
Wait, did Google just add links? For months, publishers and SEOs have been side-eyeing Google’s AI Mode (formerly Search Generative Experience) and wondering the same thing: Where do the clicks ...
Google’s August 2025 Spam Update
Did You Hear That Thud? If you felt the ground shake around August 26, it wasn’t an earthquake. It was Google dropping its latest Spam Update right into our laps. ...
SEO Forecasting: How to Predict Your Organic Traffic and ROI
Forecasting your SEO performance isn’t about fortune-telling, it’s about turning past results and current trends into a roadmap for growth. Whether you’re pitching a campaign, planning a content sprint, or ...
Google’s Crawl Rate Glitch: What Happened, Who It Affected, and Why You Can Relax
Imagine logging into your analytics and seeing Googlebot—normally buzzing through your site like a hyperactive shopper on Black Friday—suddenly wandering around like it forgot its wallet. That’s exactly what happened ...
AI Mode Goes (Almost) Worldwide: What’s the Real Deal (and What You Should Do)
If you felt a subtle shift in your Google searches this week, you’re onto something. On August 21, 2025, Google removed AI Mode from the VIP lounge and opened its ...
When Grok Goes Public: The Wild Tale of AI Chats Getting Auto-Indexed (And Why That’s a Problem)
You’ve probably seen it by now: hundreds of thousands of Grok conversations are surfacing in Google search results. Yep, Elon Musk’s xAI chatbot, Grok, let users “share” chats via links, ...
Google Search Adds Age Verification: Here’s What That Means for SEO & UX
Remember the days when you could search for anything, anytime, without a second thought? Those days are changing. Word on the digital street is that Google Search is now testing ...
Effective TikTok Hashtag Strategy: Boost Your Views and Engagement
TikTok hashtags do more than ride the wave of viral dances. They categorize your content, fuel discoverability, and train the algorithm on where your videos should appear. When you use relevant ...
